Finola Howard is the founder of  How Great Marketing Works, a marketing agency in Waterford. We have been  a client of hers for a number of years and have seen a huge success in what she has done for us. She was recently interviews by Joy Persaud and Content Live with Ulsterbank where she talks about what building a strong business brand means and what it can do for the company. In this compelling article there is also a mention of CET Connect with a few words from our MD Sean Maher and what branding means to him for our company which you can read below.

Seán Maher, MD of Tipperary-based structured cabling firm CET Connect, agrees that branding can have a powerful impact on a workforce. Prior to working with Howard, he thought that branding was about logo and letterhead, but he now appreciates its potential.

Maher says: “As well as developing and creating the correct external perception of our company, our new branding has also resulted in enhanced pride in the company by the people that work here.”

Thinking outside the box in relation to their visual branding has also helped them to communicate the core values of their business to their audience: “Finola helped us make a link between the visual of a cross section of the cabling that we install and a cellular structure, which represented the human side of our business. Our business values people, clients and employees; Finola thought this was something that needed to be expressed clearly.”

To read the rest of this article, click here. 

Finola and How GMW also have a fantastic YouTube channel that gives interesting tips for marketing people of all levels, she’s been a great asset to the company and her videos on YouTube have always contain brilliant tips and ideas. Check out her Youtube here.